> ## Documentation Index
> Fetch the complete documentation index at: https://docs.videntic.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitors

> Track the Brands you want to compare with your own in AI responses.

A **Competitor** is a Brand you compare with your Project's Brand. Your tracked set gives context to Share of Voice and the competitor views. Keep the set focused on real alternatives your audience considers.

## Review the tracked set

<Steps>
  <Step title="Open Competitors">
    In the Project, open **Dashboard → Analytics → Competitors**.
  </Step>

  <Step title="Open Manage competitors">
    Review the Brands already tracked. If Entity Tracking is available in your Workspace, the management action may open its settings panel.
  </Step>

  <Step title="Add a competitor">
    Enter a rival's Domain, or choose a suggested competitor. Suggestions are based on the Project's Domain and keywords; review each one before adding it.
  </Step>

  <Step title="Stop tracking noise">
    Remove a Brand that is not a useful comparison. The management panel shows pending changes before you finish, and historical results remain available.
  </Step>
</Steps>

Plan limits may restrict how many Competitors you can track. The management panel shows when you have reached the current limit.

## Read the comparison

Use **Share of Voice** to see your Brand's share of Mentioning Responses in the competitive pool. Open **Mentions** for the response text and **Citations** for source links. A source can cite a competitor's Website without naming the Brand in its answer, so these views answer different questions.

## Best practices

* Track direct alternatives rather than every publisher cited by an AI Platform.
* Review the set when your Market or product positioning changes.
* Check Prompt-level evidence before treating a competitor's strong result as a Content Opportunity.
* Record which Analyses you compare if the tracked set changes.

<CardGroup cols={2}>
  <Card title="Share of Voice" icon="chart-pie" href="/metrics/share-of-voice">
    Understand the mention-based competitive measure.
  </Card>

  <Card title="Manage competitors" icon="users" href="/how-to/manage-competitors">
    Follow the hands-on walkthrough.
  </Card>
</CardGroup>


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