> ## Documentation Index
> Fetch the complete documentation index at: https://docs.videntic.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitor tracking

> Decide who you're benchmarked against, prune noise, and spot who's winning the prompts you aren't.

Competitors define the denominator of your Share of Voice and the narrative of your content gaps. Videntic tracks competitors automatically — and gives you full control to prune, promote, or extend the list.

## Why competitor tracking matters

* **It anchors your SOV**. Your competitor set *is* the market you're measured against. Wrong set, wrong SOV.
* **It reveals attack plans**. Every competitor citation in a prompt you missed is a potential content brief.
* **It filters noise**. Wikipedia and Reddit appear constantly in AI answers. Unless you think of them as competitors, they shouldn't count as such.

## How competitors get added

Videntic populates your competitor list two ways:

### Auto-detection

After every analysis, Videntic scans the responses for domains that appear repeatedly alongside you. The top-cited non-you domains are proposed as competitors and classified into categories:

* **Competitor** — direct business rivals (default for new domains in your category).
* **UGC** — Reddit, Quora, Stack Exchange, and similar community sites.
* **Media** — news, magazines, industry publications.
* **Reference** — Wikipedia, educational sites, encyclopedic sources.
* **Ecommerce** — marketplaces like Amazon or eBay.
* **Tech** — developer docs, API references.

Only domains classified as **Competitor** count toward your Share of Voice. The others are tracked but not used in the ratio.

### Manual addition

You can add a competitor manually from **Competitors → Add competitor**. Paste their domain, optionally name them, and save. Manual competitors default to the **Competitor** category.

## Manage your competitor list

<Steps>
  <Step title="Open the Competitors tab">
    From any website's dashboard, click **Competitors** in the left-hand nav.
  </Step>

  <Step title="Review suggestions">
    Auto-detected domains appear with a category badge and a confidence indicator. Accept the ones that belong on your list.
  </Step>

  <Step title="Promote or demote">
    Change any competitor's category with the dropdown on each row — e.g. reclassify an aggressive UGC site as a Competitor if it's your real rival for SOV purposes.
  </Step>

  <Step title="Remove">
    Hit the trash icon on a row to stop tracking a domain entirely.
  </Step>
</Steps>

<Info>
  Plans cap the number of competitors you can actively track. Basic includes 3; Pro and Max include 10. See [Plans & billing](/billing/plans).
</Info>

## Read a competitor deep-dive

Click any competitor's row to open its deep-dive page, which shows:

* **Total appearances** — how many LLM responses cited them over your selected time range.
* **Average position** — how early they tend to be cited, comparable to your own Citation Position.
* **Per-model breakdown** — where they dominate (ChatGPT vs. Perplexity, etc.).
* **Prompts won** — the specific queries where they were cited and you weren't. These are your richest content gaps.

The **Prompts won** list is often the most useful artifact on the page. Every row is a prompt that the competitor already has an answer for. Close the gap and you take a slice of their SOV directly.

## Category strategy

Here's how we'd recommend using categories:

* Treat **Competitor** as narrow — real alternatives a buyer would consider. Don't lump in every loosely adjacent brand.
* Keep **UGC** visible but excluded from SOV — Reddit and Quora threads are useful intel but not rivals.
* Move **Media** to Competitor only if a publication is directly fighting you for the same buyer (rare but happens for listicle-heavy categories).
* Leave **Reference** alone — you can't out-Wikipedia Wikipedia, and you don't want to pretend you're competing with them.

## Related

<CardGroup cols={2}>
  <Card title="Share of Voice" icon="chart-pie" href="/metrics/share-of-voice">
    The metric competitor tracking drives.
  </Card>

  <Card title="Manage competitors" icon="users" href="/how-to/manage-competitors">
    The hands-on walkthrough.
  </Card>

  <Card title="Content gaps" icon="lightbulb" href="/features/content-gaps">
    Where competitor wins become your to-do list.
  </Card>

  <Card title="Reports" icon="envelope" href="/features/reports">
    Include competitor breakdowns in your scheduled reports.
  </Card>
</CardGroup>