> ## Documentation Index
> Fetch the complete documentation index at: https://docs.videntic.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Content gaps

> The prompts you should be winning but aren't — ranked by opportunity.

A content gap is a prompt where your brand *should* be cited by an LLM, but isn't. Videntic surfaces gaps after every analysis and ranks them by opportunity so you know which one to fill next.

## Why content gaps matter

* **They're directly actionable**. Every gap is one piece of content away from becoming a win.
* **They come with context**. You see which competitors are cited instead and why the gap exists.
* **They're pre-prioritized**. Each gap has a difficulty and an impact score, so you don't spend hours choosing what to work on.

Most of the progress we see in AI Visibility across customers comes from systematically closing the top-ranked gaps.

## How a gap is identified

After an analysis, Videntic looks at every prompt where your brand was *not* cited and scores it against:

* **Category fit** — is this a query your site *should* have an answer for, given what you publish?
* **Competitor concentration** — are your rivals dominating it?
* **Model breadth** — is it a gap on one model or all four?
* **Estimated effort** — based on the recommended content type, how heavy a lift is filling it?

The result is a ranked list, each gap tagged with:

* **Difficulty**: easy, medium, or hard.
* **Impact score**: an opportunity number from 0 to 100.
* **Recommended content type**: what kind of page to publish (comparison guide, how-to, product page, FAQ, etc.).
* **Suggested angles**: a few directions the content could take.

## Read a gap

<Steps>
  <Step title="Open Content gaps">
    From the dashboard, click **Content gaps** or click any gap tile on the homepage.
  </Step>

  <Step title="Scan the ranked list">
    Gaps are sorted by impact. The top rows are where to spend your next week.
  </Step>

  <Step title="Open a gap">
    Click a row to see the original prompt, the LLM responses that missed you, and the competitors that were cited.
  </Step>

  <Step title="Read the brief">
    Every gap has a short brief: the recommended content type, suggested angles, and evidence links from competitor responses.
  </Step>
</Steps>

## Act on a gap

You have three paths from any gap brief:

### Write it yourself

Export the brief to your own tools. The brief includes the prompt, recommended content type, angles, and competitor examples — everything a writer needs to start.

### Ask Sira to draft it

Click **Draft with Sira** from inside a gap to hand the brief to the **Content Creator** specialist. Sira writes a draft blog post against the brief; you review, edit, and approve. See [Blog generation](/features/blog-generation).

### Publish straight to your CMS

On **Pro** and **Max** plans, you can publish an approved draft directly to Shopify or WordPress as an unpublished draft — ready for a final editorial pass before you hit *Publish*. See [Shopify integration](/integrations/shopify) and [WordPress integration](/integrations/wordpress).

## Filter and refine

The Content gaps page has filters for:

* **Difficulty** — focus on quick wins, or stretch targets.
* **Recommended content type** — line up a sprint of how-tos, for example.
* **Model coverage** — gaps that appear across all four LLMs usually have the best compounding effect.
* **Competitor** — see every gap that a specific rival is winning.

<Info>
  Gaps refresh with every analysis. As you close them, they drop off the list, and new gaps surface as the prompt set evolves. It's normal for the top-ranked gap to change week to week.
</Info>

## Why some gaps never close

Not every gap is worth filling. Common reasons to skip one:

* The prompt is adjacent to your ICP but not central — fixing it drives visibility without driving conversions.
* The recommended content type doesn't fit your brand voice.
* A dominant reference source (e.g. Wikipedia) owns the query, and a new piece of content can't realistically dethrone it.

You can dismiss gaps you don't plan to close; they won't clutter the list again.

## Related

<CardGroup cols={2}>
  <Card title="Share of Voice" icon="chart-pie" href="/metrics/share-of-voice">
    Closed gaps show up here as SOV growth.
  </Card>

  <Card title="Blog generation" icon="pencil" href="/features/blog-generation">
    Turn a gap brief into a published post in one flow.
  </Card>

  <Card title="Sira AI" icon="sparkles" href="/features/sira-ai">
    The Content Creator specialist lives inside content gap workflows.
  </Card>

  <Card title="Competitor tracking" icon="users" href="/features/competitor-tracking">
    See which competitors are behind which gaps.
  </Card>
</CardGroup>