> ## Documentation Index
> Fetch the complete documentation index at: https://docs.videntic.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Manage competitors
> Curate the competitor list that drives Share of Voice and content gap analysis.
Videntic auto-detects competitors after every analysis, but the default list is rarely exactly the set you want to measure against. This guide walks you through reviewing, refining, and maintaining it.
Your competitor list is per-website. If you track multiple sites, each has its own list — they don't share.
## Step 1: Open the Competitors tab
From the website switcher, pick the site you want to work on. In the left-hand nav, click **Competitors**.
You'll see two sections: **Tracked competitors** (your current list) and **Suggestions** (domains Videntic has detected recently that you haven't added yet).
## Step 2: Review auto-detected suggestions
Every domain detected in your analyses that isn't you comes with a category guess:
* **Competitor** — direct business rivals.
* **UGC** — Reddit, Quora, community forums.
* **Media** — news and magazine sites.
* **Reference** — Wikipedia, educational sites.
* **Ecommerce** — marketplaces like Amazon.
* **Tech** — developer docs.
**Your task:** go through suggestions and **Accept** the ones that belong in your competitor set. Ignore or **Dismiss** the rest.
**Quick tip:** be strict about the **Competitor** category. Only domains that genuinely compete for your buyer belong there — they're the ones that affect your Share of Voice.
## Step 3: Add competitors manually
If there's a rival Videntic hasn't detected yet (e.g. a new entrant), add them manually.
Top-right of the Competitors tab.
Paste their domain (e.g. `competitor.com`). Videntic normalizes `www.` and `https://`.
Defaults to Competitor. Change if they're really a media site, etc.
They'll be tracked in your next analysis.
## Step 4: Reclassify or remove
For any tracked competitor, you can:
* **Change category** with the dropdown on the row.
* **Remove** them with the trash icon.
Removal is immediate and excludes them from future Share of Voice calculations. Historical data keeps its original classification so past reports stay consistent.
You can't undo removal in the UI. If you remove a competitor by accident, add them back manually — the domain's appearance history will re-attach.
## Step 5: Read the competitor deep-dive
Click any competitor row to see:
* **Total appearances** over your selected time range.
* **Average position** — how early they tend to be cited.
* **Per-model breakdown**.
* **Prompts won** — the specific queries where they were cited and you weren't.
**Your task:** skim the **Prompts won** list for your top 2–3 competitors. Every row is a potential content gap. If a pattern emerges (e.g. *"they dominate comparison queries"*), you have a targeted content brief.
## Plan limits
Each plan caps the number of competitors you can actively track:
| Plan | Competitor slots |
| ---------- | ---------------- |
| Basic | 3 |
| Pro | 10 |
| Max | 10 |
| Enterprise | Custom |
Auto-detected suggestions are surfaced regardless of your limit — you can always see who's being cited — but only tracked competitors count toward Share of Voice.
## When to prune
Review your competitor list every quarter. Things that signal a prune:
* A competitor's SOV has been near zero for months.
* A new rival has emerged and you're at your plan cap.
* A previously accepted domain turned out to be a UGC site posing as a competitor.
## Related
The full feature overview.
The metric competitor tracking drives.
Where competitor wins become your roadmap.
Competitor slot limits per plan.