> ## Documentation Index
> Fetch the complete documentation index at: https://docs.videntic.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Manage competitors

> Choose the Brands that make your competitive measurements useful.

Track direct alternatives that your audience might compare with your Brand. The list is Project-specific, and changing it can change how you interpret Share of Voice in later Analyses.

## Update the tracked set

<Steps>
  <Step title="Open Competitors">
    Choose your Project, then open **Dashboard → Analytics → Competitors**.
  </Step>

  <Step title="Open management">
    Select **Manage competitors**. Depending on the features enabled for your Workspace, this opens the management drawer or the Entity Tracking settings panel.
  </Step>

  <Step title="Review the current list">
    Confirm each tracked Brand is a useful comparison. Remove a publisher or community site if it is not a real competitor for your Project.
  </Step>

  <Step title="Add a rival">
    Enter its Domain, or review a **Suggested Competitor** and choose **Add**. Suggestions based on your Domain and keywords need human review.
  </Step>

  <Step title="Finish and check">
    Review pending changes and save them. Return to the Competitors view to confirm the intended set appears.
  </Step>
</Steps>

If you reach the Plan's tracking limit, stop tracking an irrelevant Competitor before adding another, or review the available Plan options.

## Check the effect

**Share of Voice** uses Mentioning Responses for your Brand and tracked Competitors. Open **Mentions** to inspect the response text, then **Citations** if you want to compare source links. A Brand added today may have different coverage in earlier Analyses, so record the tracked set when making historical comparisons.

## Maintenance habit

Review the set when a new rival emerges, a product category changes, or a tracked Brand no longer represents a meaningful alternative. Prioritize relevance over filling every available slot.

<CardGroup cols={2}>
  <Card title="Competitors" icon="users" href="/features/competitor-tracking">
    Understand the comparison view.
  </Card>

  <Card title="Share of Voice" icon="chart-pie" href="/metrics/share-of-voice">
    See how the tracked set relates to the Metric.
  </Card>
</CardGroup>


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