Interpret the number
- A higher value means the Brand appeared in more of the planned opportunities for the current Prompt and AI Platform set.
- It does not show whether a response linked to your website. Check the Citations view for source links.
- It does not measure whether the description was favorable or accurate. Read the response evidence in Mentions.
- Changes in Prompts, AI Platforms, or failed captures can affect comparisons between Analyses. Check those inputs before attributing a change to content work.
- A pending Analysis, a Platform with no planned opportunities, and a completed Analysis with a measured zero are different states. Check Analysis History and the Platform’s response evidence before treating a blank or zero card as a confirmed absence of Mentions.
Use it in a weekly review
- In Dashboard → Overview, choose the date range and inspect the AI Visibility Trend. Use Dashboard → Analysis History to check which Analyses completed before treating a point as a measured result.
- Keep the same Models filter when comparing points. Check whether the Prompt set, tracked Market, and response Coverage also remained comparable.
- Open Dashboard → Analytics → Mentions. Find the relevant Prompt under Mentions by Prompt, expand it, and select a Mention to read the stored AI Response. The Mentions over time chart can help find the dates and AI Platforms behind a movement.
- Investigate a specific content or Website issue, make a change, and observe later Analyses. Record the change date and measurement scope so the comparison remains interpretable.
