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A Citation is a source link in an AI response. Citation position describes where that source appeared in the response’s citation list; a lower position means it was listed earlier. It is different from the order in which Brands are named in the answer text.

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Inspect a position

1

Open Citations

In the Project, open Dashboard → Analytics → Citations.
2

Choose a Prompt

In Citations Explorer, choose By prompt and open the relevant Prompt. The list compares your best Citation position with a tracked Competitor’s best position and identifies the AI Platform for each. You can also use By page to start from a cited URL.
3

Check the evidence

In the Prompt detail, select an AI Platform to read its recorded response and source links. Check the cited URL against your configured Owned Website Scope. A URL outside that scope does not count as your Citation, even if you own a related Domain.
4

Compare fairly

When comparing your best position with a Competitor’s, check the AI Platform shown for each. The two best positions may come from different responses. For a dated comparison, open the Prompt’s run view and inspect a specific Analysis rather than treating best positions across a date range as one answer.

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What position does not tell you

An early source link is evidence about one AI response, not a measure of clicks, conversion, or authority. The Mentions view separately shows whether the answer text named your Brand. A response may mention your Brand without linking to your Website, or cite your Website without naming the Brand. For changes over time, inspect multiple Analyses with comparable Prompt and AI Platform coverage. Do not assume one content change caused a shift in position.

Share of Voice

Compare mention-based competitive visibility.

Core measurements

Keep Mentions and Citations distinct.
Last modified on September 28, 2026