Glossary

Use this page when a Metric or surface name is unfamiliar. The terms are grouped by what you do in the product; use the links for a fuller walkthrough.

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Your workspace and Project

Workspace — The place where people collaborate and manage access to Projects. Project — Measurement for one Brand in one Market, anchored by one primary Website. Select a Project before changing Prompts, Connections, or billing. Project Overview — The summary view for one Project. It shows current Metrics and changes; open a detailed surface to inspect the evidence behind a number. Brand — The organization, product, or service the Project measures as its own. Brand Profile — The Brand identity and offering details used to improve name matching and relevance. Keep it current when products or Brand naming change. Market — The geographic and language context for measurement. Check the Market when comparing results, because different Markets answer different customer questions. Website — The primary owned web property attached to a Project. A Website is not the whole Project. Project Access — Permission to enter and view a specific Project. Receiving an emailed Report does not grant Project Access. Plan — A named commercial package that grants features and limits to a Project. The exact entitlements shown in Billing depend on the Project’s subscription. Trial — A time-limited Project Subscription, when Videntic offers one. Trial availability and duration should be checked in the Plan selection and Billing screens. Payment Grace Period — Continued Plan access while a failed self-serve payment is being retried. It ends when the payment recovers or retries stop.

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Prompts and measurement

AI Platform — A customer-facing AI product, such as ChatGPT, Perplexity, Gemini, or Google AI Overviews. Videntic measures responses from the AI Platforms enabled for the Project. Prompt — A customer-style question tracked repeatedly. Write Prompts as questions a buyer would actually ask, then review them as your offerings and Market change. Prompt Library — A Project’s Active, Suggested, and Archived Prompts. Open Dashboard → Prompts → Library to manage them. Active Prompt — A Prompt included when a future Analysis chooses its Prompt Set. Making a Prompt Inactive preserves it in the library but excludes it from future measurement. Search Intent — Whether a Prompt is Informational, Commercial, or Transactional. Use it to understand how close the question is to a decision or action. Topic — The subject, product area, service, or use case a Prompt concerns. Journey Tag — A buyer-journey function assigned to a Prompt, such as Discovery, Comparison, or Evaluation. A Prompt can have more than one Journey Tag; it has one Search Intent. Analysis — One measurement cycle for a Project. It measures a frozen set of Prompts against configured AI Platforms and produces analytics. It is separate from a Technical Audit. Analysis History — The place to inspect past and attempted Analyses, their status, and associated Analytics Reports. AI Response — The answer an AI Platform returned for one Prompt in an Analysis. Mention — An accepted reference to a Brand or Tracked Competitor in the prose of an AI Response. A Mention does not require a source link. Mentioning Response — An eligible AI Response that mentions the Brand or other specified Entity at least once. Repeating a name within one answer does not create several Mentioning Responses. Citation — A source link included in an AI Response. A Citation can point to the Brand’s owned Website, a competitor, or another source. A Citation is different from a prose Mention. AI Visibility — Across AI Platforms, the percentage of planned response opportunities that produced a Mentioning Response for your Brand, with each AI Platform contributing equally. Missing or failed captures remain in the denominator for a Platform that had planned opportunities. See AI Visibility. Share of Voice — Your Brand’s share of the Brand-plus-Tracked Competitor Mentioning Response pool, calculated per AI Platform and then averaged equally. See Share of Voice. Citation Share — Your Brand’s share of Citations attributed to your Brand and its Tracked Competitors in the stated scope. It uses source links, so it can differ from Share of Voice. Citation Rate — Across AI Platforms, the percentage of eligible AI Responses that cite a source within your Brand’s owned Website scope, averaged equally. Tracked Competitor — A competitor selected for measurement against your Brand. Check this list before interpreting Share of Voice or Citation Share.

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Work you can act on

Technical Audit — A separate Project surface that checks the Website for conditions affecting AI discovery and access. It does not measure AI Visibility directly. Audit Run — One execution of the Technical Audit for a declared Website scope: its entry address and page limit are kept with the run. AI Readiness — The Technical Audit’s headline score, shown out of 100, based on its stated checks and methodology. Its state is Ready, Strong, Needs attention or Critical, or Pending until the crawl finishes. It is not AI Visibility or a prediction of future Citations. Readiness Cap — A maximum placed on AI Readiness by a blocking condition, such as AI search crawlers blocked in robots.txt, shown with its reason. Technical Audit Finding — An evidence-backed Issue or Recommendation from an Audit Run, grouped by Theme: the stage of the path to an AI answer it breaks first. Check the affected page on the live site and in the latest Audit Run before treating it as fixed. Finding Severity — How serious a Finding is in itself: Error, Warning or Notice. Finding Priority — The recommended order to act on Findings: High, Medium or Low, from severity, how many pages are affected and the effect on AI Readiness. Content Gap — Missing or insufficient content coverage related to measured topics, Prompts, or citation evidence. Content Opportunity — A prioritized, customer-facing way to work on a Content Gap. Review its evidence before creating content. Article — A long-form deliverable managed in Content Studio. Review claims and links before sending it to a CMS. Sira — Videntic’s AI agent for understanding Project context and helping with supported analysis, planning, and work. Review Sira’s evidence and proposed actions before using the output externally. Connection — One authorized setup for an Integration, such as WordPress, Shopify, or Google traffic data. A Connected status says the authorization is usable; it does not prove that the last sync succeeded. Publishing Connection — A Connection that sends Content Studio output to an external publishing system. Check the destination and status before publishing. Report — A shareable view of Project analytics for a stated scope and time. A Report is distinct from the Analysis that produced its data. Report Schedule — When Reports are generated or delivered. It is separate from the schedule that runs Analyses.

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