Skip to main content
In Project Overview, AI Visibility shows one percentage and its trend for the selected period. Competitors share the trend chart, and Rankings sorts Brands by that percentage and adds Share of Voice, Citation rate and Sentiment. These measurements do not require Google Analytics. When GA4 is connected, Human sessions and AI referral sessions share a traffic card, with AI share of traffic below. Supported selected AI Platforms narrow attributable referrals; Human sessions remains all sessions in scope. Google AI Overviews cannot be attributed through GA4 referrers. Each headline shows one change against the preceding equally sized date window when measurements are comparable. The supporting AI referral trend shows the time series and assistant breakdown without repeating the total. Sessions measure visits, not unique people, and referral attribution is an observable floor of AI influence. Use Share of Voice to compare your Brand with the Competitors you track. Then inspect the underlying Mentions and Citations before deciding what to do. The Technical Audit is a separate examination of website issues and fixes. Its Audit Runs do not represent another AI Visibility measurement. The Needs attention panel shows up to three available work cards, combining prepared Sira reviews, content opportunities and findings without repeating the same prepared item. Each card opens its owning surface. Work and the tracked Prompt count describe the current Project inventory; they are separate from period measurements. The AI referral trend sits below the work cards, with its graph on the left and assistant breakdown on the right. A single measured day appears as a point. Complete GA4 reports include zero-session days; incomplete or unavailable evidence is not replaced with zero. Connect Google Analytics opens setup within Overview. Failed reads offer retry, and unsupported platform attribution remains unavailable.

​
If a result surprises you

These checks help narrow an investigation. A metric change alone does not establish what caused it.

​
A practical review sequence

  1. In Dashboard → Overview, choose a date range and note which completed Analyses fall within it. Check Analysis History if the latest Analysis is still running or failed. Read AI Visibility, then use the competitor lines and Rankings to understand your position. If GA4 measurements are available, the AI referral sessions headline shows observed visits. Response measurements work without GA4; referrals do not depend on a completed Analysis.
  2. Open Dashboard → Analytics → Share of Voice. Keep the Mentions share basis selected when interpreting Share of Voice; the Citations basis, when available, shows Citation Share instead. Select a Brand or Competitor cell in the AI Platform matrix to see the answers behind that cell.
  3. Open Dashboard → Analytics → Mentions. Find a relevant Prompt under Mentions by Prompt, expand its row, then select a Mention to read the stored AI Response. Check which AI Platform produced it, what the response actually said, and which other tracked Brands it named. The Mentions over time chart helps locate dates to investigate.
  4. Open Dashboard → Analytics → Citations. In Citations Explorer, use By prompt to find the question, By competitor to find a rival’s cited Prompts, or By page to find your cited URL. Open a row to inspect the recorded response and its source links. Gaps lists Prompts where a tracked Competitor was cited and your Website was not.
  5. Before comparing periods, match the date range and Models filter across views. Check whether the active Prompt set, tracked Competitors, or response Coverage changed. A chart point is an observation from an Analysis; a blank, failed, or unmeasured point is not a measured zero.
  6. Use Technical Audit findings to prioritize Website fixes, then confirm a deployed fix with a later Audit Run. Watch subsequent Analyses to observe any AI Visibility change without assuming the fix caused it.
The selected date range can combine multiple completed Analyses. A view’s summary may aggregate that window, while a chart plots separate Analysis points. Open the response and its Analysis date when you need evidence for one observation.
Last modified on October 24, 2026