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Videntic reports four headline metrics. Together they tell you whether you’re visible in AI search, how well you’re positioned when you are, who else is being cited, and whether your site is technically ready to be cited more.

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The four metrics

AI Visibility Score

The share of tracked prompts where your brand is cited, across all LLMs.

Share of Voice

Your citations divided by total citations of tracked competitors.

Citation Position

How early you appear when you are cited. First mention vs. fifth is a big deal.

GEO audit

Technical readiness for citation, scored against 16 pillars.

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How they fit together

Think of them as four lenses on the same question — are LLMs citing you when they should?
  • AI Visibility Score is your headline result: do they cite you at all?
  • Share of Voice normalizes that against your competitors: how does that compare to the rest of the market?
  • Citation Position measures quality: when you’re cited, are you the star or the footnote?
  • GEO‑16 Score — from your GEO audit — measures cause: is your site set up to be quoted by models?
You can move AI Visibility and Share of Voice by publishing better content or fixing technical issues flagged by the GEO audit. Citation Position is slower to shift and usually tracks alongside authority and structured-data improvements.
None of these metrics are “one shot”. They’re tracked over time, per LLM, per website. The trend is what matters — a single report is a snapshot, not a verdict.

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Reading a report

Every report shows the four metrics at the top, with:
  • Current value — what the most recent run measured.
  • Trend — change since the previous run, coloured up or down.
  • Per-model breakdown — the same metric computed separately for ChatGPT, Perplexity, Google AI Overviews, and Gemini, so you can spot model-specific gaps.
Below the headline, the report surfaces your top content gaps and your GEO‑16 pillar breakdown — the actionable part. See Dashboard for a tour.

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What to look at first

If you’re reading your first report, start here:
  1. AI Visibility Score — establishes your baseline.
  2. Citation Position — tells you whether the citations you do get are meaningful.
  3. GEO audit — points at what to fix on-site.
  4. Share of Voice — contextualizes everything against competitors.
Then dig into individual content gaps. That’s where action happens.

Dashboard

Where these metrics live in the app.

Glossary

Every term used in a metric, defined.
Last modified on April 19, 2026