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Share of Voice (SOV) is the competitive version of AI Visibility. Instead of asking are you cited?, it asks of all the brands being cited in your space, how much of the airtime is yours?

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Overview

For every provider, Videntic records brand mentions in the LLM response — yours and every tracked competitor’s. SOV is your slice of that provider’s competitive mention pool.
SOV is a relative metric. If every brand in your category disappears from AI search, yours included, your SOV can stay flat while AI Visibility collapses. Always read it alongside AI Visibility.

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How Share of Voice is calculated

The denominator includes your brand plus every domain on your Tracked Competitors list — both the ones you add manually and the ones Videntic auto-detects from past runs. Uncategorized sources (UGC, news, reference sites) are excluded; SOV is a brand-vs-brand measure. SOV is computed per run and per provider. Providers with an empty competitive pool carry no signal and are excluded from the overall mean rather than counted as 0. Provider market weights do not affect canonical SOV.

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How to read the number

Good benchmarks depend on how many competitors you track and how concentrated your category is. Rough guidance: More important than the absolute number is the trend — is your slice of the pie growing or shrinking, and at whose expense? The SOV chart on the dashboard stacks every tracked brand so you can see the handoff: if you gained 5 points and your nearest competitor lost 5, you know exactly where the gain came from.

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Why Share of Voice matters

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Business lens: competitive positioning

AI Visibility can rise on a growing tide — the whole category becoming more visible in LLMs. SOV strips out the tide and shows whether you’re winning the category or just benefiting from it.

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Strategy lens: content attack plan

SOV points at specific competitors to take market share from. If “Competitor X” dominates prompts about “onboarding” and you’re absent, you have a targeted content brief.

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Exec lens: share narrative

Board and leadership audiences understand market share intuitively. SOV translates AI visibility into a story they already know how to interpret.

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How to improve it

  1. Audit the competitors outgunning you. Click a dominant competitor in the SOV chart to see which prompts they’re winning. That list is your content roadmap.
  2. Refine your competitor list. Auto-detection may include UGC or media sites that shouldn’t count as competitive. Promote real rivals, demote the rest. See Manage competitors.
  3. Win citation-quality, not just citation-count. A first-position mention is worth more narrative weight than a fifth-position one. Pair SOV work with Citation Position work.
If your SOV is very high but AI Visibility is low, you’re the biggest fish in a small pond — your category simply isn’t being discussed much in AI search yet. That’s a content-creation opportunity, not a competitive threat.

AI Visibility Score

The absolute version of SOV.

Citation Position

How the citations you earn are weighted.

Competitor tracking

How to add, classify, and review your competitor set.

Content gaps

Prompts your competitors are winning that you aren’t.
Last modified on July 17, 2026