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Share of Voice compares your Brand’s Mentioning Response Count with the counts of your tracked Competitors. It describes the competitive mention pool in the current Analysis. For each AI Platform, the calculation is your Brand’s Mentioning Response Count divided by your Brand’s count plus the tracked Competitors’ counts. Videntic averages the AI Platform results equally. One response can mention more than one Brand, so the pool is a sum of Brand counts rather than a count of unique responses. For example, if one AI Platform has 20 Mentioning Responses for your Brand, 15 for one tracked Competitor, and 5 for another, your Share of Voice on that Platform is 20 ÷ (20 + 15 + 5) = 50%. If none of the tracked Brands appears, there is no competitive mention pool to interpret for that Platform. The Project headline averages the Platform results; it is not calculated by pooling every Platform’s raw counts together.
A Mention is Brand text in an AI response. A Citation is a source link. Share of Voice uses Mentions; Citation Share describes source-link distribution separately.
On Dashboard → Analytics → Share of Voice, the Share basis control offers Mentions and, when Citation data is available, Citations. The Mentions basis shows Share of Voice. The Citations basis shows Citation Share: the proportion of Citation links attributed to your Brand among links attributed to your Brand and tracked Competitors. Other sources are outside that competitive pool. Switching the basis changes the metric and its evidence; it does not turn a Mention into a Citation.

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Read it alongside AI Visibility

  • AI Visibility rises, Share of Voice falls: your Brand appears in more planned opportunities, while tracked Competitors gain a larger share of the competitive mention pool.
  • AI Visibility falls, Share of Voice rises: fewer planned opportunities mention your Brand, but its competitive share improves in the opportunities measured.
  • Both change after you edit the Competitor roster: inspect the roster before reading the movement as a market change.

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Investigate a change

  1. Choose the date range and Models filter. Keep the Mentions share basis selected when investigating Share of Voice; note any change to the Prompt or tracked Competitor set between Analyses.
  2. In Share of Voice by engine, select your Brand or a Competitor’s cell for the AI Platform that changed. The detail shows that cell’s share, the compared Brands, and the recorded answers that named the selected Brand. Load more evidence if the list continues.
  3. Open Dashboard → Analytics → Mentions and expand the relevant row under Mentions by Prompt. Select a Mention to read the stored answer and check its wording, AI Platform, date, and other named Brands.
  4. Open Dashboard → Analytics → Competitors for each tracked Brand’s metric trend. If the question is about linked sources, return to Share of Voice and choose the Citations basis, or use Dashboard → Analytics → Citations → Citations Explorer to inspect the cited pages and exact Prompts.
The matrix percentage can be an average across Analyses in the selected range. The evidence list supports that percentage but its pooled answer count is not necessarily the percentage’s numerator or denominator. Use the same range and AI Platform when comparing cells. If a Competitor repeatedly appears for a relevant Prompt without your Brand, check whether the Prompt fits your Market, whether the Competitor belongs in the tracked roster, and what information the responses use. That evidence may point to a Content Gap, a Brand-matching issue, or a Website Finding worth investigating. Choose a specific action from the evidence, then compare later Analyses with the same measurement scope. Share of Voice does not imply that your Brand was recommended, linked, or described positively. Use the response evidence to make that judgment.
Last modified on September 28, 2026