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Competitors define the denominator of your Share of Voice and the narrative of your content gaps. Videntic tracks competitors automatically — and gives you full control to prune, promote, or extend the list.

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Why competitor tracking matters

  • It anchors your SOV. Your competitor set is the market you’re measured against. Wrong set, wrong SOV.
  • It reveals attack plans. Every competitor citation in a prompt you missed is a potential content brief.
  • It filters noise. Wikipedia and Reddit appear constantly in AI answers. Unless you think of them as competitors, they shouldn’t count as such.

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How competitors get added

Videntic populates your competitor list two ways:

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Auto-detection

After every analysis, Videntic scans the responses for domains that appear repeatedly alongside you. The top-cited non-you domains are proposed as competitors and classified into categories:
  • Competitor — direct business rivals (default for new domains in your category).
  • UGC — Reddit, Quora, Stack Exchange, and similar community sites.
  • Media — news, magazines, industry publications.
  • Reference — Wikipedia, educational sites, encyclopedic sources.
  • Ecommerce — marketplaces like Amazon or eBay.
  • Tech — developer docs, API references.
Only domains classified as Competitor count toward your Share of Voice. The others are tracked but not used in the ratio.

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Manual addition

You can add a competitor manually from Competitors → Add competitor. Paste their domain, optionally name them, and save. Manual competitors default to the Competitor category.

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Manage your competitor list

1

Open the Competitors tab

From any website’s dashboard, click Competitors in the left-hand nav.
2

Review suggestions

Auto-detected domains appear with a category badge and a confidence indicator. Accept the ones that belong on your list.
3

Promote or demote

Change any competitor’s category with the dropdown on each row — e.g. reclassify an aggressive UGC site as a Competitor if it’s your real rival for SOV purposes.
4

Remove

Hit the trash icon on a row to stop tracking a domain entirely.
Plans cap the number of competitors you can actively track. Basic includes 3; Pro and Max include 10. See Plans & billing.

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Read a competitor deep-dive

Click any competitor’s row to open its deep-dive page, which shows:
  • Total appearances — how many LLM responses cited them over your selected time range.
  • Average position — how early they tend to be cited, comparable to your own Citation Position.
  • Per-model breakdown — where they dominate (ChatGPT vs. Perplexity, etc.).
  • Prompts won — the specific queries where they were cited and you weren’t. These are your richest content gaps.
The Prompts won list is often the most useful artifact on the page. Every row is a prompt that the competitor already has an answer for. Close the gap and you take a slice of their SOV directly.

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Category strategy

Here’s how we’d recommend using categories:
  • Treat Competitor as narrow — real alternatives a buyer would consider. Don’t lump in every loosely adjacent brand.
  • Keep UGC visible but excluded from SOV — Reddit and Quora threads are useful intel but not rivals.
  • Move Media to Competitor only if a publication is directly fighting you for the same buyer (rare but happens for listicle-heavy categories).
  • Leave Reference alone — you can’t out-Wikipedia Wikipedia, and you don’t want to pretend you’re competing with them.

Share of Voice

The metric competitor tracking drives.

Manage competitors

The hands-on walkthrough.

Content gaps

Where competitor wins become your to-do list.

Reports

Include competitor breakdowns in your scheduled reports.
Last modified on April 19, 2026