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A Competitor is a Brand you compare with your Project’s Brand. Your tracked set gives context to Share of Voice and the competitor views. Keep the set focused on real alternatives your audience considers.

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Review the tracked set

1

Open Competitors

In the Project, open Dashboard → Analytics → Competitors.
2

Open Manage competitors

Review the Brands already tracked. If Entity Tracking is available in your Workspace, the management action may open its settings panel.
3

Add a competitor

Enter a rival’s Domain, or choose a suggested competitor. Suggestions are based on the Project’s Domain and keywords; review each one before adding it.
4

Stop tracking noise

Remove a Brand that is not a useful comparison. The management panel shows pending changes before you finish, and historical results remain available.
Plan limits may restrict how many Competitors you can track. The management panel shows when you have reached the current limit.

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Read the comparison

Use Share of Voice to see your Brand’s share of Mentioning Responses in the competitive pool. Open Mentions for the response text and Citations for source links. A source can cite a competitor’s Website without naming the Brand in its answer, so these views answer different questions.

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Best practices

  • Track direct alternatives rather than every publisher cited by an AI Platform.
  • Review the set when your Market or product positioning changes.
  • Check Prompt-level evidence before treating a competitor’s strong result as a Content Opportunity.
  • Record which Analyses you compare if the tracked set changes.

Share of Voice

Understand the mention-based competitive measure.

Manage competitors

Follow the hands-on walkthrough.
Last modified on September 28, 2026