Manage competitors

Videntic auto-detects competitors after every analysis, but the default list is rarely exactly the set you want to measure against. This guide walks you through reviewing, refining, and maintaining it.

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Step 1: Open the Competitors tab

From the website switcher, pick the site you want to work on. In the left-hand nav, click Competitors. You’ll see two sections: Tracked competitors (your current list) and Suggestions (domains Videntic has detected recently that you haven’t added yet).

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Step 2: Review auto-detected suggestions

Every domain detected in your analyses that isn’t you comes with a category guess:

• Competitor — direct business rivals.
• UGC — Reddit, Quora, community forums.
• Media — news and magazine sites.
• Reference — Wikipedia, educational sites.
• Ecommerce — marketplaces like Amazon.
• Tech — developer docs.

Your task: go through suggestions and Accept the ones that belong in your competitor set. Ignore or Dismiss the rest. Quick tip: be strict about the Competitor category. Only domains that genuinely compete for your buyer belong there — they’re the ones that affect your Share of Voice.

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Step 3: Add competitors manually

If there’s a rival Videntic hasn’t detected yet (e.g. a new entrant), add them manually.

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Step 4: Reclassify or remove

For any tracked competitor, you can:

• Change category with the dropdown on the row.
• Remove them with the trash icon.

Removal is immediate and excludes them from future Share of Voice calculations. Historical data keeps its original classification so past reports stay consistent.

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Step 5: Read the competitor deep-dive

Click any competitor row to see:

• Total appearances over your selected time range.
• Average position — how early they tend to be cited.
• Per-model breakdown.
• Prompts won — the specific queries where they were cited and you weren’t.

Your task: skim the Prompts won list for your top 2–3 competitors. Every row is a potential content gap. If a pattern emerges (e.g. “they dominate comparison queries”), you have a targeted content brief.

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Plan limits

Each plan caps the number of competitors you can actively track: Auto-detected suggestions are surfaced regardless of your limit — you can always see who’s being cited — but only tracked competitors count toward Share of Voice.

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When to prune

Review your competitor list every quarter. Things that signal a prune:

• A competitor’s SOV has been near zero for months.
• A new rival has emerged and you’re at your plan cap.
• A previously accepted domain turned out to be a UGC site posing as a competitor.

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