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Track direct alternatives that your audience might compare with your Brand. The list is Project-specific, and changing it can change how you interpret Share of Voice in later Analyses.

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Update the tracked set

1

Open Competitors

Choose your Project, then open Dashboard → Analytics → Competitors.
2

Open management

Select Manage competitors. Depending on the features enabled for your Workspace, this opens the management drawer or the Entity Tracking settings panel.
3

Review the current list

Confirm each tracked Brand is a useful comparison. Remove a publisher or community site if it is not a real competitor for your Project.
4

Add a rival

Enter its Domain, or review a Suggested Competitor and choose Add. Suggestions based on your Domain and keywords need human review.
5

Finish and check

Review pending changes and save them. Return to the Competitors view to confirm the intended set appears.
If you reach the Plan’s tracking limit, stop tracking an irrelevant Competitor before adding another, or review the available Plan options.

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Check the effect

Share of Voice uses Mentioning Responses for your Brand and tracked Competitors. Open Mentions to inspect the response text, then Citations if you want to compare source links. A Brand added today may have different coverage in earlier Analyses, so record the tracked set when making historical comparisons.

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Maintenance habit

Review the set when a new rival emerges, a product category changes, or a tracked Brand no longer represents a meaningful alternative. Prioritize relevance over filling every available slot.

Competitors

Understand the comparison view.

Share of Voice

See how the tracked set relates to the Metric.
Last modified on September 28, 2026