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The dashboard is where every analysis run lands. It shows your four core metrics, your GEO‑16 breakdown, your top content gaps, and your competitor share — all grouped by website so you can switch between sites on the same account.

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Anatomy of the dashboard

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Headline metrics

At the top of the dashboard, the four core metrics are shown as large tiles:
  • AI Visibility Score with the tier label (Building / Gaining Traction / Well Positioned / Category Leader).
  • Share of Voice against tracked competitors.
  • Citation Position with trend since last run.
  • GEO‑16 Score with pillar hit count (e.g. 12 of 16 passing).
Each tile shows the current value, the delta from the previous run, and a mini sparkline for context. Click any tile to drop into the full history for that metric.

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Per-model breakdown

Below the headline tiles, the same metrics are broken out by model: ChatGPT, Perplexity, Google AI Overviews, and (on higher plans) Gemini. This is where you’ll spot model-specific gaps — say, strong performance on ChatGPT but weakness on Perplexity.

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Top content gaps

The highest-impact prompts where you’re not cited, ranked by opportunity score. Each gap shows:
  • The prompt the LLM was asked.
  • Which competitors are cited instead.
  • A recommended content type (comparison, how-to, product page, etc.).
  • A difficulty label (easy / medium / hard) so you can sequence work.
Click any gap to open the full brief. See Content gaps for more.

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Competitor share chart

A stacked bar chart of Share of Voice across your tracked competitors. Your slice is highlighted. Click any competitor to see which prompts they dominate.

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GEO‑16 pillar card

A condensed view of your current audit: pillars passing, pillars borderline, pillars failing. Click through for the full page-by-page breakdown.

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Switching websites

If you track multiple websites, use the website switcher at the top of the dashboard. Each site keeps its own analysis history, competitor list, and GEO‑16 audit.
The website switcher shows the plan per website. Plans gate frequency of analysis (daily vs. twice-weekly), the size of your prompt library, and feature access — not which metrics you see.

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Filters and time ranges

The time range selector (top right) controls every metric on the dashboard at once. Options:
  • Last run — just the most recent analysis.
  • Last 30 days — the default. Good for spotting trends without noise.
  • Last 90 days — useful for reviewing quarter-over-quarter change.
  • Custom — pick your own window.
Filtering by specific prompts or competitor subsets is available on the deeper analytics pages, not on the dashboard itself.

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Running an analysis on demand

Click Run analysis in the top right of the dashboard to trigger an off-schedule analysis. An on-demand run simply runs your active prompt library — there’s no separate monthly budget it draws down — so use it freely to verify a fix or grab a fresh snapshot before a meeting.

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What to do from here

Understand a metric

Click through each metric tile to read how it’s calculated.

Act on a content gap

Turn the top-ranked gap into your next content sprint.

Audit a weak page

Open a page’s GEO‑16 report from the pillar card.

Ask Sira

“What should I work on first?” — the Strategy Advisor reads your dashboard and answers.
Last modified on July 15, 2026