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Find your way around
In your Project’s Visibility navigation:- Overview summarizes the Project.
- Analytics opens Share of Voice, Mentions, Citations, and Competitors.
- Prompts opens Performance and Library.
- Analysis History shows completed Analyses and their reports.
A useful first review
1
Choose a Project
Open the Project whose Brand and Market you want to review. Check the Project name before interpreting its measurements.
2
Read the current summary
Read AI Visibility and its trend to see how often AI mentions your Brand across tracked Prompts. One percentage summarizes the selected period; rank stays in the competitor table. Competitor lines share the chart, and Rankings compares Visibility, Share of Voice, Citation rate and Sentiment. These comparisons work without Google Analytics and do not estimate competitor visits. With Traffic access, Human sessions and AI referral sessions share a traffic card. AI share of traffic shows attributable AI visits as a share of all sessions. Each headline shows one change against the previous equally sized date period when comparable data exists. The supporting AI referral trend shows visits over time and sessions by assistant, without repeating the total.
3
Open the underlying evidence
Use Mentions to inspect text appearances, Citations to inspect source links, and Prompts → Performance to see which Prompts produced the results.
4
Choose a next action
Needs attention shows up to three compact cards in a horizontal row: one prepared review when available, one open content opportunity, then a Technical Audit Finding or off-site Opportunity. Remaining slots can show other available work areas. Each card has a category, short title, concise evidence when useful, and one action. Prepared items are not repeated as investigation opportunities. Open queue leads to Actions; findings and opportunities open their owning surfaces. The shortlist does not claim a cross-area priority score. Failed reads remain retryable. AI Readiness stays in Technical Audit.AI referral trend uses the same chart treatment as AI Visibility over time in a full-width card after the work panel. The chart spans the selected date window with a zero-based session axis. Even one recorded day appears as a measured point with its date; unavailable days stay gaps, and recorded zero-session days are plotted as zero. The graph sits on the left and an assistant breakdown table sits on the right, showing each assistant’s share and sessions. They stack on smaller screens. Google Analytics setup and missing daily measurements use concise messages instead of invented readings.The cards share a compact height on laptops and stack on mobile. Prepared Sira work has a clear review status and a filled queue action, while findings use quieter links. Existing access and feature gates determine which work and queue information appear; content evidence remains available independently of Actions access.Section headings, info buttons and section links sit above the cards. The three headline measurements keep their labels inside their cards, and the trend remains wider than Rankings. Your Brand leads the legend, and Rankings preserves readable Brand names with horizontal scrolling on narrow screens. Empty analytical panels use a compact layout. The global Sira launcher sits at the middle-right edge, using its familiar orb to open the sideview.
Understand referral coverage
AI referral sessions are optional additional context from your connected Google Analytics 4 (GA4) property. Without a connection, response metrics remain available, and the referral card offers Connect Google Analytics. Sessions count visits, not unique people. Missing referrers, native apps, consent choices, and other attribution limits can hide AI influence. Crawler requests are excluded. A successful sync can show zero sessions for a period. A missing connection or property shows a short explanation and Connect Google Analytics. If setup is complete but no sync has finished, the Overview shows Waiting for first sync instead. When a connection needs attention, retained measurements are labeled. Open the referral info control for attribution limits and the last sync time. AI Traffic access is required to view these measurements. The date range applies to referrals. Models and prompt-language filters apply only to AI response measurements. The Overview presents the existing AI Visibility measurement in plain language. It averages AI Platform percentages equally and includes failed or missing planned responses in the denominator. Referrals measure Website visits separately.Compare like with like
A change in the active Prompt Library, AI Platforms, or available response captures can change the measurement scope. When a number moves, compare the Analyses in Analysis History and inspect the underlying responses before attributing the movement to a recent edit. For a Technical Audit fix, check the Finding on the live site, then confirm it in a new Audit Run. An Analysis measures AI responses; a Technical Audit checks the Website.Next steps
Understand the measurements
Read what each Metric counts and how to compare it.
Review Technical Audit
Investigate Findings and check a deployed fix.
Work on a content gap
Move from evidence to a Content Brief and Article.
Ask Sira
Give Sira a specific Project question and review its evidence.