Publish a blog post

This is the main value loop of Videntic: ranked gap → drafted post → CMS draft → published article. Twenty to forty minutes, depending on how much editorial polish you want to apply.

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Step 1: Pick a gap

Open Content gaps from the dashboard. Gaps are ranked by impact. Your task: pick one from the top five. In practice, the very top gap has the best ratio of effort to expected AI Visibility lift. Quick tip: scan the Recommended content type column and pick a format your team is good at. A gap tagged “comparison guide” produces a different artifact than one tagged “how-to”.

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Step 2: Read the brief

Click the gap to open its detail view. You’ll see:

• The prompt the LLM was asked.
• The competitors cited instead of you.
• The recommended content type.
• A list of suggested angles.
• Evidence from the competitor responses — quotes and cited sources.

Your task: decide the angle you want to lead with. Sira can switch angles later, but giving it a clear starting point produces a tighter first draft.

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Step 3: Draft with Sira

Click Draft with Sira inside the gap. Sira’s Content Creator specialist writes a full draft targeting the prompt. For a standard blog post, expect 30–90 seconds. You’ll see the draft open in the Drafts editor when it’s ready.

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Step 4: Review and revise

Read the draft. Most drafts will need a pass — either minor edits inline, or Sira revisions. Common revisions that work well:

• Shorten the intro to three sentences.
• Add a comparison table with the competitors from the brief.
• Rewrite section 2 with a more skeptical tone.
• Make the conclusion less promotional.
• Replace the second example — use [specific thing] instead.

Your task: get the draft to “good enough that a subject-matter reviewer can finish it”. Don’t try to make it perfect in Videntic — your CMS is a better place for the final polish.

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Step 5: Send to your CMS

When you’re happy with the draft, click Publish to Shopify or Publish to WordPress (depending on your active integration). Videntic pushes to your CMS as an unpublished draft with:

• Title and slug optimized for the prompt.
• Meta description.
• Full body with headings, microcontent, and internal links.
• Schema.org markup (Article, HowTo, FAQ, or Product) already attached.
• A placeholder spot for a featured image — you supply the asset in your CMS.

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Step 6: Final editorial pass in the CMS

In Shopify or WordPress:

1. Open the draft.
2. Add your featured image.
3. Have a human do a final editorial pass — fact-check claims, adjust tone, add links to your product pages if missing.
4. Publish.

Quick tip: if the draft references competitor claims, double-check the claims are still accurate before publishing. LLMs can quote confidently-wrong facts, and Sira inherits that risk.

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Step 7: Watch the gap close

The gap doesn’t disappear from your list immediately — LLMs need to re-encounter the new article. In practice:

• 1–2 weeks for the model to notice the new page and start citing it (faster for news-heavy models like Perplexity).
• 1–2 analysis cycles for the gap to drop off your list.
• AI Visibility and Share of Voice shifts show up as the next report’s trend line.

If a closed gap hasn’t moved after three analysis cycles, your article probably hasn’t been indexed properly. Check the page’s GEO‑16 audit — often a Structured Data or Metadata pillar is failing.

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What’s next?