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The pieces of a Project
- Project and Market: a Project measures one Brand in one country and language context, anchored to its primary Website.
- Prompt Library: the customer-style questions you want to measure repeatedly. Review these before treating a metric as representative of your customers.
- Analysis: one measurement cycle across the active Prompts and supported AI Platforms. It produces response evidence and metrics such as AI Visibility and Share of Voice.
- Technical Audit: a separate evaluation of Website pages and conditions. Its Audit Runs produce findings and an AI Readiness score.
- Sira: an AI agent that can help interpret Project context and carry out supported work, subject to your access and Plan.
Mentions and Citations
A Mention is a reference to a Brand in the prose of an AI Response. A Citation is a source link in that response. An answer can mention your Brand without linking to your Website, or link to a page without mentioning your Brand in its prose. These signals should be read separately. AI Visibility measures how often your Brand appears in the planned response opportunities. Share of Voice compares your Brand’s Mentioning Responses with those of tracked Competitors. Citation Share compares attributed Citation Counts. See Core metrics for the detailed definitions.Use results well
Start by checking the Prompts, Market, and tracked Competitors behind a result. Then inspect response evidence and any relevant Technical Audit findings. Use a later Analysis or Audit Run to observe what changed after an action. The presence of a trend does not, by itself, prove which action caused it.Get started
Quickstart
Set up a Project from Website to Prompt review.
Add a Project website
Choose a Website and Market for measurement.
Set up multiple Markets
Measure separate country and language contexts.