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A Content Gap is missing or insufficient content coverage indicated by measured topics, Prompts, or citation evidence. A Content Opportunity is the prioritized item you can act on in Content Studio. Its Content Brief helps plan the work. A gap is evidence of a possible opportunity. Publishing a page does not guarantee that an AI Platform will mention or cite your Brand.

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Move from evidence to work

1

Open Content Studio

Choose your Project and open Content Studio → Content Gaps. Review the available opportunities and their status.
2

Inspect one opportunity

Open an item to read its evidence, observed AI Platforms, and Content Brief when available. Check which Prompt or topic it concerns and whether it fits your Brand.
3

Choose the next step

Create an Article, or use Planner if you want to schedule content work. An opportunity can remain open while the Brief is being prepared.
4

Review the Article

Open Articles to edit and check the draft. After a confirmed publication, use Published Content to inspect the live record and Published URL.

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Decide what deserves effort

Prioritize opportunities whose topic matches your products, Market, and audience. Read the cited sources and response text to see what an answer actually lacks. A competitor’s appearance alone is not a reason to write a matching article. When evaluating a result later, compare Analyses with similar Prompt and AI Platform coverage. Changes in AI Visibility or Share of Voice are observations; they do not prove that one Article caused them.

Create and publish an Article

Follow the editorial and publishing workflow.

Work with Sira

Ask for help turning a Brief into a reviewable draft.
Last modified on September 28, 2026