Plan your Project scopes
Suppose one Brand serves Sweden in Swedish and Denmark in Danish fromexample.com:
Use a path only when the relevant pages actually live there. If the Website has no localized path for a Market, leave the field empty and review suggested Brand context and Prompts especially carefully. Do not assume changing the app’s interface language changes a Project’s Market or its measured Prompt language.
Create each Project
- Start a new Project in the appropriate Workspace. Enter the same primary Website domain if both Markets belong to that Brand.
- Choose the first Market’s country and language. If you measure one city or region, choose that scope and enter the place; otherwise use the country scope.
- Enter the corresponding localized path under the Website URL, if one exists. Review the Website and Market before continuing.
- Choose the Plan shown for that Project. Review its allowances and any checkout step.
- Check the Brand Profile, Target Keywords, Competitors, audience, and proposed Prompts against that Market. Use customer questions in its language.
- Finish setup, then repeat for the next Market. Choose its own country, language, path, and Prompt set.
Keep comparisons meaningful
- Reuse the Brand’s canonical name and core facts across Projects. Localize customer questions and Market-specific offerings or Competitors where they differ.
- Keep a small set of comparable customer needs in each language, but write naturally rather than translating every Prompt word for word.
- Compare trends within a Project’s Market and Prompt set. Two Projects may use different questions, Competitors, and AI Platforms, so their percentages are not automatically like-for-like.
- A localized path selects context for extraction and generation. It does not, by itself, make another domain a Brand-owned Citation source. Review Website ownership separately if you use additional domains.
