Mental model
Sira sits on top of the data Videntic already has — your analyses, audits, content gaps, competitors, and brand documents. It reasons about your context, not a generic marketing textbook. Internally it routes your request to one of four specialists:- Data Analyst for numeric or analytical questions.
- Content Creator for writing.
- Strategy Advisor for planning and prioritization.
- GEO Auditor for page-level audits.
What gets good answers
Be specific about the target
Vague: “Help me with my SEO.” Specific: “My pricing page is scoring 0.52 on GEO‑16. What are the top three fixes?” The specific version names the page, names the metric, and tells Sira what shape of output you want.Say what the output should look like
Vague: “Write me something about [gap].” Specific: “Draft a 1,200-word how-to targeting [gap]. Include a comparison table and a FAQ section. Use my brand document for tone.” Stating length, format, and constraints upfront cuts the revision cycle in half.Anchor to your data, not general knowledge
Sira is strongest when it’s reasoning about things it can see. Anchor prompts to specific metrics, specific competitors, specific pages. Avoid generic questions like “what are best practices for GEO?” — you’ll get generic answers.Iterate in the same conversation
Sira remembers the current thread. “Shorter.” “More skeptical tone.” “Different angle.” — all work without repeating the brief. Only start a new conversation when you change topics completely.High-leverage prompts
Strategic
- What’s my single highest-leverage fix for AI Visibility this week?
- Which competitor is closing on my SOV fastest, and what should I do about it?
- Based on my last three reports, write a status update for my leadership team.
Analytical
- Compare my Citation Position on Perplexity vs. ChatGPT. What’s the gap?
- Which GEO‑16 pillar has moved the most across my tracked pages in the last month?
- Which of my current content gaps are also gaps for Competitor X?
Writing
- Draft a comparison post targeting [gap]. Use brand document
Tone of voice. 1,500 words. - Rewrite this paragraph to hit Authority & Trust: [paragraph].
- Generate three headline variants for the current draft, each with a different emotional register.
Audits
- Audit /pricing against GEO‑16. Give me the top three fixes in ranked order.
- Which of my product pages are failing Structured Data? List them with the specific issue.
- Walk me through improving Evidence & Citations on my blog homepage.
Brand documents change everything
If Sira’s writing doesn’t sound like you, it’s because you haven’t told it what “you” sounds like. Upload:- Your brand guidelines (PDF or doc).
- A tone-of-voice document, if you have one.
- Two or three of your best existing articles, as writing samples.
Long tasks
Some requests — auditing every page on a site, drafting multi-article content plans — don’t fit in a streaming response. Sira launches these as tasks that run in the background. You’ll see a task card appear. Progress updates stream live. You can close the tab and keep working; Sira will email you when the task finishes.What Sira won’t do
- Publish content on your behalf. Drafts go to your CMS as drafts. The publish button is yours.
- Fabricate data. If Sira doesn’t know the answer, it will say so rather than guess.
- Make irreversible changes. Sira edits drafts, not your live site or your CMS content.
If Sira’s response ever feels off — wrong context, wrong website, generic answers — start a fresh conversation. Long threads eventually accumulate noise, and a clean context usually fixes it.
Related
Sira AI
The feature overview.
Blog generation
The most common Sira workflow end to end.
GEO audit
The GEO Auditor’s home base.
Content gaps
The other place Sira conversations start.
